MOI (Mobile Optimised Images) - is where product's elements are enlarged ideal for viewing on phone or tablet format. Assets that aren't important are removed but still retaining brand identity. I work creating images based on industry standard rules (GS1) or brand guideline.
With brand guideline, is where images are created from customers request outside of the industry standard rules. I have worked closely with suppliers by email and video calls to help them achieve images they are happy with and best visibility for customers. Request coming from retailers around the world.
Examples below are live images on E-commerce apps and websites that I had a part in creating :
GU Products on Ocado website
Spadel products on international websites
